About Surf Sales

Surf Sales Staff hike the ridge
Surf Sales Staff hike the ridge

Surf Sales is a specialist distribution company with thirty years of experience supplying the U.K. action sports market.

From Windsurfing in the early days, to Kitesurfing in the new millennium, Surf Sales offer the highest performance products to specialist retailers in the following sectors.

Kite, SurfSkate, SnowOff road Bike, & Paddle, run by enthusiasts for enthusiasts, the company is owned by Graeme Fuller, one of the U.K's pioneering action water & boardsportsmen.

Staffed by expert riders in the various fields within which it specializes, with a history dating back to the very beginning of these sports, the companies experience is unequalled.

Frequently awarded the accolade “distributor of the year” the Surf Sales Team play just as hard as they work, use many of the products hard, and will have tested their efficiency before recommending their use in the market.

   Slingshot Kiteboarding, Transition Bicycles, Electra Cycles, Point 65 Kayaks, Pow Snow Gloves & Santa Cruz Snowboards are more recent additions to the company's brand portfolio, their products fulfil Surf Sales criterior of being of the highest quality possible for the pursuit of riding excellence whilst retaining that part of the core values and principles that founded the company nearly 30 years ago. 

Use this Website primarily to find retailers or information specific to the brand activities in the U.K. It is Surf Sales policy to deal primarily with specialist outlets with similar knowledge and sporting experience.

 We deal with 650 independent shops throughout the U.K. some with a trading relationship with us dating back 25 yrs whilst others may be just 25 weeks. If you are interested in being part of our world, either as a supplier or a retailer we remain interested in expanding both our offerings and our outlets in certain areas and you will find us reliable trading partners.

Dont hesitate to contact us via the team or contact links above.

This site also has a password protected business section accessed via the .BIZ LOGIN below. A B2B real time stock catalogue, Pricing, Product Instructions and Promotional files are posted there for all to use once a trading relationship has been established.

Sales team receiving guidance
Sales team receiving guidance